The information ecosystem—comprising social media, print and digital publishers, national and local television, streaming services, and radio—is vast in scale and heterogeneous in nature. As such, it is extremely difficult to study even descriptively: simply answering the question "what did the media report today?" requires synthesizing data from potentially tens of thousands of sources and many different formats. Addressing more complex questions about the prevalence of false, biased, or otherwise misleading information as well as its effects on public understanding and opinion is even more challenging. Fortunately, LLMs are now capable of ingesting and labeling natural language at human level quality and at scales that plausibly allow us to characterize the entire information ecosystem in close to real time. This change, which has happened in only the last year or so, will transform the study of media, technology, and democracy, with implications for journalism, social media platforms, and policy makers.