AI Horizons: Building Creative Organizations with AI

Kartik Hosanagar is the John C. Hower Professor of Technology and Digital Business and a Professor of Marketing at The Wharton School of the University of Pennsylvania. Kartik’s research work focuses on the digital economy, in particular the impact of AI on consumers and society, Internet media, Internet marketing and e-commerce.

Kartik serves as a department editor at the journal Management Science and has previously served as a Senior Editor at the journals Information Systems Research and MIS Quarterly. He is an eleven-time recipient of MBA or Undergraduate teaching excellence awards at the Wharton School and has been recognized as one of the world’s top 40 business professors under 40. Kartik’s research has received several best paper awards. Kartik cofounded and developed the core IP for Yodle Inc, a venture-backed firm that was acquired by Web.com. Yodle was listed by Inc. Magazine among America’s fastest growing private companies. He is the founder and Chairman of Jumpcut Media, an AI startup streamlining content operations for leading media & entertainment companies. Kartik also serves on the AI advisory council for the U.S. Department of Defense.

His past consulting and executive education clients include Google, American Express, Citi and others. Kartik was a co-host of the SiriusXM show The Digital Hour.

Kartik graduated at the top of his class with a Bachelors degree in Electronics Engineering and a Masters in Information Systems from Birla Institute of Technology and Sciences (BITS, Pilani), India, and he has an MPhil in Management Science and a PhD in Management Science and Information Systems from Carnegie Mellon University.

Outside of Wharton, he likes to make short films, and work on/with startups.

Yoram (Jerry) Wind joined Wharton in 1967 with a doctorate from Stanford and since 2017 has been the Lauder Professor Emeritus and Professor of Marketing. Since then, he’s continued his active research, publication, lecturing, and advising of profit and nonprofit organizations. He founded the Wharton “Think Tank” – The SEI Center for Advanced Studies in Management and directed it for three decades. Among his many innovations at Wharton, he led the development of the Wharton Executive MBA, the Lauder Institute, the new MBA curriculum of 1990, The Wharton Fellows, Wharton School Publishing, and various research programs, including The Future of Advertising. He has edited top marketing journals and published over 300 articles, manuscripts, and chapters. He authored, co-authored, or edited 30 books and received major marketing awards. He has consulted with over 100 companies and still testifies in intellectual property cases. He is a member of advisory boards of various companies and nonprofit organizations, including the Lauder Institute (since he founded it in 1984), American Friends of Reichman University (since its founding in 1995), QS (since 2018), and the Scientific Committee of SKEMA AI School of Business (since its founding in 2022). He is a trustee of the Philadelphia Museum of Art, the Curtis Institute of Music, and Grounds for Sculpture. He co-founded Reichman University, the first private, nonprofit university in Israel, formerly known as The Interdisciplinary Center (IDC) Herzliya and the 2021 recipient of their Honorary Doctorate (see awards and honors section). His current research explores marketing-driven business strategy, creativity, and innovation, in which he is developing a course for Coursera for all ages, professions, and countries and AI for customer engagement, in which he edited a special double issue of MBR. His recent books include Transformation in Times of Crisis (December 2020), Can Art Resolve Conflict? (2018), Beyond Advertising: Creating Value Through All Customer Touchpoints (2016) and The Network Imperative: How to Survive and Grow in the Age of Digital Business Models (2016).

Margherita Pagani is a Full Professor of AI for Business at Skema Business School and Director of the SKEMA Center for Artificial Intelligence. She has served as an Advisor to the European Economic and Social Committee on the European metaverse and virtual worlds and previously held positions at emlyon business school and Bocconi University, with visiting appointments at the MIT Sloan School of Management, University of California, Los Angeles, Georgetown University, National University of Singapore, and University of Redlands. Her research focuses on Human-Centered AI, digital media, and the metaverse; she has authored several books and numerous articles in leading journals and has received major international awards, including the 2023 International Marketing Trends Award and recognition among the top 2% of the world’s most highly cited scientists by Elsevier (2022–2023-2024).